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A House Divided Cannot Swim — Are You Aligned?

Full Steam Ahead Throughout our Blue Ocean series, we have focused primarily on finding a...
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Marketing Gaffe or Marketing Gold?

A Radio Spot While driving to the office the other day, a great radio spot for weatherproo...
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7 Must-Know Ideas from Blue Ocean Strategy

Navigating the Ocean We’ve been talking about it for a few weeks now: Blue Ocean Str...
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Find Your Blue Ocean — Where’s Your Most Lucrative Niche?

Launching into the Deep Space…the final frontier.  Fans of Star Trek all over the worl...

"Canstruction" shows how non profit marketing needs to work with shrinking funding…Plus social media sites used by business

This past Saturday I had the opportunity to view the Albany, NY version of  “Canstr...

Maintaining Customer Targeting … killer direct mail envelopes

I’ve got some good news and some bad news. The good news is that all the hard work (...

Learning Isn't Comfortable – Burst Marketing

While sitting in my favorite cigar lounge enjoying some company, I listened to a couple of...

9 Meals From Anarchy

On a recent trip to Florida I met up with a cousin of mine that I hadn’t seen in nea...

Where's The Caring

They may as well go ahead and declare today a national holiday.  As I write this, Super B...

Converting Fascination to Real Interest

Seduction is an art…and a science. A brief glance across the room. Penetrating eye c...