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Content vs. Traditional Marketing: Friendly Foes

Content marketing has become increasingly popular over the past few years. Many companies ...
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5 Steps to Crafting a Yearly Editorial Calendar

When it comes to implementing your content strategy, having a well thought out yearly plan...
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Why we love our core values

When the idea of Burst and Smith & Jones working together came about, the first thing that...
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How to Give a Great Corporate Holiday Gift

Throughout each stage of the buy cycle, there are specific and appropriate tactics that wo...
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Apple’s Successful Marketing Strategy throughout the iPod’s Life Cycle

Throughout history, we have seen great inventions that reverse the woes of humanity and sa...
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The Cultural Value of a Core Service Philosophy

For many business owners, talking about company culture can feel a bit hippy-dippy. Succes...
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#wecantdateif – How a Twitter Trend Can Help Your Business

Recently, the Twitter-verse blew up with tweets following the hashtag #wecantdateif. It so...
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Stats for Online Video Viewing

Despite plenty of innovation in the field, it seems impossible for any online video platfo...

Apps Aren’t Just for Kids

Trix may be for kids, but apps are for all ages. That means your apps have to cater to eve...

Report bad news immediately

After all the great strategy, ideation, and creativity has flowed into the production of a...