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Are the Right People on Your Bus?

As the leader, you’ve established a strong vision, game plan, execution plan and have se...

Top goal for 2012: Increase Web Traffic

A majority of companies say they plan to focus on increasing their web traffic in 2012, ac...

See me. Hear me. Touch me.

You want to get your audience's senses going to trigger an emotional reaction and act -- h...

Charlie Sheen, Ashton Kutcher make great marketing theater

OK.  I admit that I’m fascinated with this week’s news that Ashton Kutcher is...

Learning Isn't Comfortable – Burst Marketing

While sitting in my favorite cigar lounge enjoying some company, I listened to a couple of...

Burst Marketing: Lucky To Be Average

I’ve recently been brushing up on my market research of the Albany – Schenecta...

Burst Marketing: The pathology of Perfection

Nobody’s perfect.  In fact, with all due respect to the philosophy behind Six Sigma...

Burst Marketing: Don't Get Cocky

So a semi-thaw has begun in the frozen tundra that is economic activity. Some business own...

When Servers Go Down

Is there anything more frustrating than tech problems? You’re cranking out that repo...

Flexible Not Permanent

The current issue of BusinessWeek features a story on the pervasiveness of a flexible, tem...