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How Apple Keeps a Declining Product Relevant

When Apple’s iPod first hit the market, it was an instant phenomenon. Most consumers had...
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How to Give a Great Corporate Holiday Gift

Throughout each stage of the buy cycle, there are specific and appropriate tactics that wo...
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10 Things We’ve Learned in our Strategic Partnership

To commemorate the 1-year anniversary of our affair with Smith & Jones, we compiled this l...
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Apple’s Successful Marketing Strategy throughout the iPod’s Life Cycle

Throughout history, we have seen great inventions that reverse the woes of humanity and sa...
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Google Analytics: How Your Website Can Save a Mobile-User’s Sanity

Mobile device usage is on an astronomical rise. Nothing compares to the convenience of hav...
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The Value of [Marketing to] Employees

When you’re focused on developing a growth-oriented culture, it’s important to take a ...
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Culture – Starts with a Vision

“I believe that this nation should commit itself to achieving the goal, before this ...
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Elephant in the Room: Branding Without Culture

Here’s the story of a bank that sought to reclaim some of its market share exclusively b...
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Are You in a Position to Dominate Web 2.0?

The Digital Shift In today’s world, a snazzy website is not enough. Web 2.0 changes ...
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Are You Different? How to Position for Success

What do GM, Ford, Listerine, & Scope Tell Us About Marketing? Positioning. What’...