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Content vs. Traditional Marketing: Friendly Foes

Content marketing has become increasingly popular over the past few years. Many companies ...
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Why You Still Need Print

In today’s digital world, an all digital marketing strategy certainly has an allure. Int...
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Are You in a Position to Dominate Web 2.0?

The Digital Shift In today’s world, a snazzy website is not enough. Web 2.0 changes ...
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Marketing Gaffe or Marketing Gold?

A Radio Spot While driving to the office the other day, a great radio spot for weatherproo...
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Are You Different? How to Position for Success

What do GM, Ford, Listerine, & Scope Tell Us About Marketing? Positioning. What’...

Your Ad is Your Interview

Here’s a tip: next time you go on a job interview, skip the tie. In fact, wear that ...

Major Marketing Campaign Failed:Learn When to Begin a New Campaign

Option 1: Start with one, burn it out Do you remember Mazda’s “Zoom-Zoom” commercial...

See me. Hear me. Touch me.

You want to get your audience's senses going to trigger an emotional reaction and act -- h...

Ignore the Bad Advice

Nowadays, it seems everyone is an expert in something. We all read blogs, follow those we ...