I’ve got some good news and some bad news. The good news is that all the hard work (and billions in tax incentives) expended supporting the “Tech Valley” dream is looking pretty good for the Capital Region’s long term prospects. The bad news is that you’re probably not going to get a piece of it. In the strategy sessions we …
While sitting in my favorite cigar lounge enjoying some company, I listened to a couple of guys talking about one’s new Harley. He’d traded up to a massive new bike from what he called his “learning bike.” He wasn’t comfortable on it anymore as he was moving on to longer rides. He needed comfort. And didn’t want to continue to …
On a recent trip to Florida I met up with a cousin of mine that I hadn’t seen in nearly 40 years. He’s a retired physician with an inquiring mind and he shared with me an unsettling observation. Watching coverage of the tragedy in Haiti, he recognized that people got more and more desperate as it passed the 3 day mark …
They may as well go ahead and declare today a national holiday. As I write this, Super Bowl XLIV kicks off in a matter of hours. Tens of millions will tune in. Most for the game. Regardless - it’s what they call “appointment TV.” The Olympics start soon too. American Idol is in full swing. Fire up the DVR. Pulling …
Seduction is an art…and a science. A brief glance across the room. Penetrating eye contact and a smile. A brush of the hand… Well you get the idea. Good marketing aims to move beyond seduction. To take a “passer by” beyond fascination with your shiny new thing to legitimate and immediate target. That means dinner, dancing, and dating. It’s rational …