Full Steam Ahead Throughout our Blue Ocean series, we have focused primarily on finding an unoccupied customer niche. We’ve also covered how to create related marketing messages and how to build an effective Web 2.0 program. There’s one last area we’d like to address: Will your team go along with the plan? Yes, I can hear you now: “What kind of question …
Back in 2006, Bill Ford, CEO of Ford Motors decided he was the wrong man to be running the company that bears his name. After a long string of huge losses, Ford was heading into the abyss - alongside its US competitors GM and Chrysler. That’s when Ford and the company’s Board took the bold action of hiring a new …
You can say what you want about this economy, but the one thing it does is reveal the truth. The truth about where you stand. When I conduct strategy sessions with business owners and managers - The first thing I do is guide them towards a clear, unbiased view of where they stand at the current time. Sometimes a company …