Earlier this week I wrote about why we make such a big dang deal about strategy at Burst Marketing But strategy is a subtle concept. What is it? And how do you know if you’re on the path towards smart strategy? I like this definition: A high level plan to achieve one or more goals under conditions of uncertainty. But even a good definition …
I’m sorry, but I have to brag for a moment. Hang with me - I’ll make it quick. Did you know that our company leaders have built 8 successful businesses over their careers? Among them, they’ve also created new revenue streams for countless small- and medium-sized businesses, and led marketing efforts for 3 Fortune 500 companies. And that’s just our …
So you have followers and friends. Congratulations. But that’s only half the battle. Now you have to engage your followers to take action and turn those 1,500 fans into 1,500 repeat customers.
These days, web surfers are using search engines to find exactly what they are looking for and smartphone users top the list.
Nowadays, it seems everyone is an expert in something. We all read blogs, follow those we like on Twitter, and skim Facebook for tidbits of knowledge we can take away and use to improve our lives and businesses. But when everyone is an “expert,” how do you know if you are receiving sage advice or snake oil?