Throughout his 25+ year career in brand development, Mark has played a leading role in assembling and implementing brand building programs for a variety of clients.
Mark’s chief responsibilities include transforming insight into strategy and ensuring that all brand communications reinforce our clients’ brand positions. Under his direction, this firm’s work has been recognized by The Aster Awards, the American Marketing Association, One Club, New York Festivals, and The London International Awards. Mark serves on the Board of Directors for the Albany chapter of Entrepreneur’s Organization and Troy 20:20 and is the past-president of the American Marketing Association of New York’s Capital Region.
He is a frequent guest lecturer on brand building at Rensselaer Polytechnic Institute’s Lally School of Management and the Executive MBA program at The University at Albany.
He studied psychology, sociology and communications at UC/Boulder, advertising at FIT and advertising copywriting at the School of Visual Arts.
In his free time, Mark is an avid traveler, skier, hiker and kayaker.