Earlier this week, Burst launched the first public brand for up-and-coming downtown event venue 60 State Place. 60 State Place is a luxury venue on state street in Albany. 60 State will cater all kinds of events, from weddings, corporate functions, fundraisers, and numerous others. With a seating capacity that surpasses other venues in Downtown Albany, 60 State Place is poised …
A good designer knows an effective logo conveys the essence of a brand to its audience, without the clutter of too many components attempting to encompass the entire company. The most powerful brands often have the simplest logos; those that have changed over time from being overly complicated to a more straightforward design.
Your brand is now comprised of exponentially more elements, and maintaining brand identity is tricky. But don’t fret, it can be relatively easy to create a contiguous identity in your branding efforts.
The definition of Brand (noun). The action of Branding. (verb) IMHO this word - Brand - is thrown around much too casually. Every creative shop in town talks about “Branding” to their clients. But, do they really know what branding is? A complete Brand strategy will accomplish two important objectives. Here they are along with a sentence to clarify: Explain …
Driving down I-75 in Ashworth, Georgia you can find what’s claimed to be the world’s largest peanut. I know what many of you are thinking - “Who cares”, right? A giant peanut may not be your definition of fun, but for many others it may be just the right fit. Millions of Americans take in one or two of the …