They may as well go ahead and declare today a national holiday. As I write this, Super Bowl XLIV kicks off in a matter of hours. Tens of millions will tune in. Most for the game. Regardless - it’s what they call “appointment TV.” The Olympics start soon too. American Idol is in full swing. Fire up the DVR. Pulling …
The last decade saw the word viral go from “you need chicken soup” to yeah, cool - I saw that too! Everything from dancing babies to the Obama girls made its way across millions of screens across the globe. And the word viral went from an adjective to a noun. As in, “it went viral.” Now everyone tries to figure …
Over recent years I’ve taken to reading a few business books that I think might be relevant over the coming year. Sort of a way to get the mental matter primed and ready to rock in 2010. One thing I really want to know is what makes people tick after 18+ months of this oppressive economy. So I spent a …
Reports of consumer spending over the Thanksgiving weekend, including Black Friday, noted that overall spending was slightly above last year’s. However, before we get all giddy, the numbers also showed that spending per person was down quite significantly. It seems that many were taking advantage of discounts not necessarily to buy fun gifts for those on their lists, but rather …
It takes a lifetime to build a reputation, but only a minute to destroy it. This axiom is amplified every day in the world of instant communication. I heard a discussion on NPR last Friday that should cause anyone interested in Social Media to reflect on its use. The maelstrom of information and ‘expert’ opinions out there casts doubt on …