Distributor Marketing Campaign driving 400% Return on Investment
DNT is New York’s fastest growing wine shipper, with growing distribution locations each year. Their challenge was that while they were great at delivering wine (on time, every time) to and from wineries to retail outlets, they couldn’t devote internal resources to answering this question: how could we get all of the wineries that they were driving by almost every day to switch to DNT?
Their team challenged Burst Marketing to come up with an answer to their distributor marketing dilemma.
Burst first developed the strategy, and then developed a series of tactics and campaigns. First, we started with a corporate website, and a rebrand. Then, we created a specific campaign to surround their targets, including email marketing, a targeted landing page, a focused direct mailer, and a ‘leave behind’ promotional item that was bound to be remembered. Then we tracked it.
Burst rolled out the campaign in segments – about 1/3 of their audience at a time. After the first segment, the client had already seen a return of 400%.