The last decade saw the word viral go from “you need chicken soup” to yeah, cool – I saw that too!

Everything from dancing babies to the Obama girls made its way across millions of screens across the globe.  And the word viral went from an adjective to a noun.  As in, “it went viral.”

Now everyone tries to figure out that one elusive quality that make their message go viral.  But unless you can “force” viral on people with a big bucks campaign, then for most of us, chasing viral is like catching lightning in a bottle.

In 2010, go back to the original viral.  Infect people.  Viral will still work for you, but it will start with a few small sparks here and there – not the sweeping brushfire everyone wants.

If your message and methods are infectious…then look for patient zero.

Posted by: Steve Banis