The last decade saw the word viral go from “you need chicken soup” to yeah, cool – I saw that too!
Everything from dancing babies to the Obama girls made its way across millions of screens across the globe. And the word viral went from an adjective to a noun. As in, “it went viral.”
Now everyone tries to figure out that one elusive quality that make their message go viral. But unless you can “force” viral on people with a big bucks campaign, then for most of us, chasing viral is like catching lightning in a bottle.
In 2010, go back to the original viral. Infect people. Viral will still work for you, but it will start with a few small sparks here and there – not the sweeping brushfire everyone wants.
If your message and methods are infectious…then look for patient zero.
Posted by: Steve Banis