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We’re very proud to announce that our branding work with Pioneer Bank is now up and running in Capital Region media.

The work centered around a revitalization of the Pioneer brand. Building on their reputation of trustworthiness and tradition, Burst helped them breathe new life into the brand. Inspiring Capital Region residents to celebrate the pioneering spirit in each of us, the integrated financial services marketing campaign is the first step in helping Pioneer Bank re-establish relevance with prospective customers in the Capital Region.

We’ll be sharing more about the campaign as we see results start to come in. In the meantime, you can view elements of the campaign in all media. Check out the Capital Region Business Review’s 2014 Book of Lists, watch for billboards throughout the region, and visit the campaign landing pages at pioneerbanking.com/new-pioneer.