Full Steam Ahead Throughout our Blue Ocean series, we have focused primarily on finding an unoccupied customer niche. We’ve also covered how to create related marketing messages and how to build an effective Web 2.0 program. There’s one last area we’d like to address: Will your team go along with the plan? Yes, I can hear you now: “What kind of question …
The Digital Shift In today’s world, a snazzy website is not enough. Web 2.0 changes everything. To conquer today’s digital space you need an integrated web strategy. What does that mean? You need to be everywhere your customers & prospects are. And you need to engage them across multiple channels to build relationships online. A Web of Tactics A highly-complex network …
Navigating the Ocean We’ve been talking about it for a few weeks now: Blue Ocean Strategy. Finding your niche & positioning yourself ahead of the competition is the name of the game. But what are the key take-aways from Blue Ocean Strategy? If you could only remember 7 Blue Ocean ideas, what would they be? 7 Must-Know Ideas from Blue …
What do GM, Ford, Listerine, & Scope Tell Us About Marketing? Positioning. What’s positioning? It’s the difference between standing out & blending in…between leading the market or bringing up the rear. If your brand doesn’t differentiate itself from the competition, don’t be surprised if sales start to slip & customer loyalty erodes. But you can change that. Driven to Failure …
How a Street Performer Became a Harvard Case Study Last week Steve Banis talked a bit about Blue Ocean Strategy. As a quick refresher, Blue Ocean Strategy is a business principle that recommends organizations search for open spaces in markets in order to create a sustainable competitive advantage. This week, I want to talk about how a little known Canadian …