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Content vs. Traditional Marketing: Friendly Foes

Content marketing has become increasingly popular over the past few years. Many companies ...
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5 Steps to Crafting a Yearly Editorial Calendar

When it comes to implementing your content strategy, having a well thought out yearly plan...
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Two Essential Ingredients for A Successful Content Marketing Strategy

The main objectives of successful content marketing strategies is to produce leads, genera...

Is the Copy on Your Website Clear & Concise? [A Parody]

This morning, I wrote the following sentence to emphasize to a coworker the importance of ...

Video Hosting: YouTube vs Vimeo

So you want to upload videos to your website. For space, load-time and other reasons, the ...

Let's Talk Face to Face

The best practice now, concerning audio and video on a website, is to let the user decide ...

Strong Online Video Viewership Continues

A comScore Video Metrix report found that 180 million Americans watched an average of 18 h...

Writing Stellar Website Content

A lot of people think they can write website content, and if you surf the web, you'll come...

Google Takes Aim at "Low Quality" Sites

Google recently announced that it was planning a major algorithmic changed targeted at cle...

Give Your Reviews a Face Lift

Seems that a cosmetic surgery franchise has been successfully sued by the New York State a...