How Apple Keeps a Declining Product Relevant
When Apple’s iPod first hit the market, it was an instant phenomenon. Most consumers had...
How to Give a Great Corporate Holiday Gift
Throughout each stage of the buy cycle, there are specific and appropriate tactics that wo...
10 Things We’ve Learned in our Strategic Partnership
To commemorate the 1-year anniversary of our affair with Smith & Jones, we compiled this l...
Apple’s Successful Marketing Strategy throughout the iPod’s Life Cycle
Throughout history, we have seen great inventions that reverse the woes of humanity and sa...
Google Analytics: How Your Website Can Save a Mobile-User’s Sanity
Mobile device usage is on an astronomical rise. Nothing compares to the convenience of hav...
The Value of [Marketing to] Employees
When you’re focused on developing a growth-oriented culture, it’s important to take a ...
Culture - Starts with a Vision
“I believe that this nation should commit itself to achieving the goal, before this ...
Elephant in the Room: Branding Without Culture
Here’s the story of a bank that sought to reclaim some of its market share exclusively b...
Are You in a Position to Dominate Web 2.0?
The Digital Shift In today’s world, a snazzy website is not enough. Web 2.0 changes ...
Are You Different? How to Position for Success
What do GM, Ford, Listerine, & Scope Tell Us About Marketing? Positioning. What’...