Businesses are shifting their advertising dollars from traditional to online. As the same article suggests, online and mobile are the bright spots. The meager growth forecasted for traditional media will likely be due to the upcoming national and local elections as well as the Olympic games. This may leave some businesses in the Capital Region confused about how to spend their marketing dollars: How do they know where to go and how much to spend? How do they know if it’s working?

OK.  I admit that I’m fascinated with this week’s news that Ashton Kutcher is taking over for Charlie Sheen on the #1 TV sitcom “Two and a half Men.” Somewhere inside this whole mess with Charlie (“winner”) Sheen, producer Chuck (“my way or the highway”) Lorre, Warner Bros and CBS which stand to make/lose tens of millions lies some big …

This is definitely the year mobile begins to show real flashes of its promise. According to Joy Liuzzo from Insight Express, based on three years’ worth of research data mobile advertising is twice as effective as online advertising when it comes to ad awareness, and a whopping six times more effective in the “holy grail” category of purchase intent. In …

I’ve recently been brushing up on my market research of the Albany - Schenectady - Troy MSA (Metropolitan Statistical Area).  It’s important to keep up on the markets in which you compete. Did you know that Albany is the #1 test market in the United States.  Correct-a-mundo. According to Acxiom’s  last published study in 2004, Albany, NY was the market …

Google announced recently that after six months of negotiations by the FTC, they’ve purchased mobile advertising giant AdMob. What’s this mean for Albany?