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Apple’s Successful Marketing Strategy throughout the iPod’s Life Cycle

Throughout history, we have seen great inventions that reverse the woes of humanity and sa...
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Our Favorite Father’s Day Commercials.

In honor of Father’s day right around the corner, we decided to put together a list of o...
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Marketing Gaffe or Marketing Gold?

A Radio Spot While driving to the office the other day, a great radio spot for weatherproo...

Selling Hoffman's Playland Hurts: 5 Great Nostalgic Ads

The Pain of Homecoming The impending sale of Hoffmans Playland was stirring. Like many who...

Major Marketing Campaign Failed:Learn When to Begin a New Campaign

Option 1: Start with one, burn it out Do you remember Mazda’s “Zoom-Zoom” commercial...

Digital Marketing Channels Offer Good Return on Investment and Options for Smaller Marketing Budgets

Companies notorious for relying on expensive advertising campaigns are starting to realize...

Online Marketing on the Rise in the Capital Region

Businesses are shifting their advertising dollars from traditional to online. As the same ...

Charlie Sheen, Ashton Kutcher make great marketing theater

OK.  I admit that I’m fascinated with this week’s news that Ashton Kutcher is...

Mobile vs Online Effectiveness

This is definitely the year mobile begins to show real flashes of its promise. According t...